Our business in Europe
Discover how we operate in Europe
Utilising our experience and best-in-class capabilities to confidently pursue tomorrow
Our story is that of a century-old company that is leveraging its experience to lead the future, challenge the industry and reinvent itself.
As part of our commitment to the future, we have made a €100 million investment to become the first digital and cloud-based insurance company in Europe. We are developing our own digital ecosystem from scratch to allow for modular personalised products, greater efficiency and flexibility, and enhanced services and benefits for brokers and partners.
We are embracing the advances and improvements offered by technology to put them at the service of people, maintaining our commitment to diversity, equality and inclusion, with the aim of having a diverse team to offer a differentiating experience to customers who are also of diverse backgrounds.
At Liberty Seguros in Europe we are determined to move forward while remaining true to our values: Putting People First, Acting Responsibly, Making Things Better, Being Open and Doing the Right Thing.
Liberty Seguros' business in Europe
Learn more about our markets:
Our business in Ireland
Operating under the Liberty Insurance brand, we help our customers in Ireland to avail of our modular insurance products quickly and easily.
- Via our website and our contact centre
- Supported by best-in-class brokers
We provide personal insurance – car, home, motorcycle, taxi and van to over 200,000 satisfied customers in Ireland.
Our business in Northern Ireland
Based in Enniskillen, we employ 200 people in Northern Ireland who help us provide an excellent service to our ROI customers.
- A dedicated team specialised in customer and brokers service.
- Provides global services for Liberty Mutual Group operations.
Our business in Spain
Liberty Seguros operates in Spain through three brands and across multiple channels:
- Agents & brokers
We offer customised insurance products to cover the changing needs of our customers in main lines of business: Motor, Home, Life and Personal Lines.
We offer insurance through brokers and partners in order to meet every customer's insurance needs for their car, motorbike, home, family or business.
Genesis is the Liberty Seguros brand for those customers who seek to purchase online or by phone insurance coverage for their Auto, Home, Miscellaneous and Life insurance needs.
Oriented to the Catalan market, the Regal brand covers the insurance needs of those who are looking for a quick and simple way to purchase their insurance through the web or by telephone.
Our business in Portugal
Operating in Portugal since 2003, Liberty Seguros insures over 960,000 policies in the country, mainly distributed through agents and brokers.
- We are the 2nd most valued insurer in the MERCO Portugal corporate reputation ranking in 2022.
- Genesis by Liberty Seguros is our direct online and phone sales channel.
We develop customised, modular insurance products, allowing our customers to pay for what they really need.
Over 700 brokers help our customers enjoy the present and confidently pursue tomorrow in Portugal through a wide range of Home, Motor, Personal Lines and Health insurance products.
Through the new direct sales channel Genesis by Liberty Seguros, customers can take out their personalised car insurance and pay only for what they need in real time and from anywhere.
Note: Figures as of October 2022.