Discover how Liberty operates in WEM markets

Our business in Europe

Discover how we operate in Europe

Utilising our experience and best-in-class capabilities to confidently pursue tomorrow

Our story is that of a company that is leveraging its experience to lead the future, challenge the industry and reinvent itself.

As part of our commitment to the future, we have made a €100 million investment to become the first digital and cloud-based insurance company in Europe. We are developing our own digital ecosystem from scratch to allow for modular personalised products, greater efficiency and flexibility, and enhanced services and benefits for brokers and partners.

We are embracing the advances and improvements offered by technology to put them at the service of people, maintaining our commitment to diversity, equality and inclusion, with the aim of having a diverse team to offer a differentiating experience to customers who are also of diverse backgrounds.


At Liberty Seguros in Europe we are determined to move forward while remaining true to our values: Putting People First, Acting Responsibly, Making Things Better, Being Open and Doing the Right Thing. 

Liberty Seguros' business in Europe

Learn more about our markets:

Our business in Europe - Ireland content tab

Liberty Insurance in Ireland

Our business in Ireland

Operating under the Liberty Insurance brand, we help our customers in Ireland to avail of our modular insurance products quickly and easily.

  • Via our website and our contact centre
  • Supported by best-in-class brokers

Quick overview

We provide personal insurance – car, home, motorcycle, taxi and van to over 200,000 satisfied customers in Ireland.

Our business in Europe - Northern Ireland content tab

Liberty Insurance in Ireland

Our business in Northern Ireland

Based in Enniskillen, we employ 200 people in Northern Ireland who help us provide an excellent service to our ROI customers.

  • A dedicated team specialised in customer and brokers service.
  • Provides global services for Liberty Mutual Group operations.

Nuestro negocio en España - Tab EN

Liberty Seguros in Spain

Our business in Spain

Liberty Seguros operates in Spain through three brands and across multiple channels:

  • Agents & brokers
  • Partners
  • Direct

Quick overview

We offer customised insurance products to cover the changing needs of our customers in main lines of business: Motor, Home, Life and Personal Lines.


Liberty Seguros

We offer insurance through brokers and partners in order to meet every customer's insurance needs for their car, motorbike, home, family or business.


Genesis is the Liberty Seguros brand for those customers who seek to purchase online or by phone insurance coverage for their Auto, Home, Miscellaneous and Life insurance needs.


Oriented to the Catalan market, the Regal brand covers the insurance needs of those who are looking for a quick and simple way to purchase their insurance through the web or by telephone.

Our business in Euope - Portugal tab

Liberty Seguros in Portugal

Our business in Portugal

Operating in Portugal since 2003, Liberty Seguros insures over 960,000 policies in the country, mainly distributed through agents and brokers.

  • We are the 3rd most valued insurer in the MERCO Portugal corporate reputation ranking in 2023.
  • Genesis is our direct online and phone sales channel.

Quick overview

We develop customised, modular insurance products, allowing our customers to pay for what they really need.

Liberty Seguros

Over 700 brokers help our customers enjoy the present and confidently pursue tomorrow in Portugal through a wide range of Home, Motor, Personal Lines and Health insurance products.


Through the new direct sales channel Génesis, customers can take out their personalised car insurance and pay only for what they need in real time and from anywhere.